Showing posts with label New Media. Show all posts
Showing posts with label New Media. Show all posts

Saturday, March 19, 2011

“Is Anyone Listening?” Sessions on Columbia River Crossing Boondoggle

Mayor Leavitt

During the past month, several “Listening Sessions” have been held in the greater Portland/Vancouver area regarding the Columbia River Crossing (CRC) Project. If you’re not familiar with the CRC, it’s a scheme to replace the I-5 Bridge that connects Portland, OR with Vancouver, WA. Its current estimated price tag is $3.6 Billion, which easily makes it the largest public works project in the history of this part of the country.


The first of these “Listening Sessions” was one I announced in a previous article, entitled Vancouver Council’s Rush to Build “The Bridge of the Tyrants” . This was a U.S. House Transportation Committee “Listening Session” being held, in part, as the result of encouragement from U.S. Rep. Jaime Herrera Beutler. Although I was very pleased and encouraged to announce this meeting, I also experienced some significant related frustration because my travel schedule meant that I wouldn’t be able to attend. According to The Columbian’s account of this meeting , it seems that I wasn’t the only one who experienced frustration related to this meeting. I’m confident that Congresswoman Herrera Beutler’s intentions for this meeting, as a “Listening Session” were genuine. Apparently Committee Chairman, U.S. Rep. Mica, had something else in mind, though. The Columbian reported that Mica “wielded his gavel — and his wit — to cut short testimony on the bridge project”. This report went on to note that less than half of the people who came, “(hoping) to send a message to Congress, pro or con, about the Columbia River Crossing were lucky enough to get seats inside the small community room at the Clark Public Utilities building” and that “only five, chosen by lot, got to ask questions at the session’s end.”

Next came two “Listening Sessions” conducted by the CRC itself. These were held on March 10th. One session was held in Portland during the day and a like session was held in Vancouver in the evening. I attended and testified at, the evening session. Since the observations I would make about this meeting are, generally, the same as comments I’ll make about a more recent meeting, I won’t go into detail about this event. However, I do want to say that, aside from public comments offered regarding the final design of the CRC’s planned bridge, my impression was that all other aspects of this “Listening Session” were just for show. Since it appeared that the CRC was electronically recording this meeting, I’m assuming they will be posting this recording on their Website - http://www.columbiarivercrossing.com/Default.aspx. If so, you can check out the details of this session and judge for yourself.

The most recent “Listening Session” on this topic was conducted by We The People – Vancouver (WTP). This was the first in what WTP intends as a series, saying they are “scheduling meetings where representatives and subject matter experts will be invited from both sides of this project and both sides of the river to listen, speak, and dialogue.” Especially since I’ve been such a vocal proponent with WTP’s Leadership to do this, I’m pleased that they have launched this initiative. The Special Guest invited by WTP for their first “Listening Session” was Vancouver’s Mayor, Tim Leavitt. Here too, since I’ve been such a vocal proponent of Mayor Leavitt doing more to engage with his constituents on this topic, I was especially pleased that he accepted the invitation.

Unlike the previously mentioned CRC “Listening Sessions”, I didn’t get the sense that Mayor Leavitt’s participation at WTP’s event was just for show. However, I can’t say I felt that Mayor Leavitt’s listening, though seemingly genuine, could be categorized as the sort of listening one does, with ready willingness to hear why they should consider adopting the opposing view/s of another. It really seemed more like the sort of listening a person does to better understand another’s view/s in order to respond with as much detail as possible to justify view/s held coming into the dialogue. This was magnified by the demeanor of the two Subject Matter Experts (SMEs) that Mayor Leavitt brought with him to the meeting. Bringing SMEs along was, of course, a wise thing for Mayor Leavitt to do. However, their attitude (particularly with one) seemed condescending and adversarial ... no way to foment an ideal atmosphere for open dialogue. Here again, let me point out that WTP electronically recorded this meeting. I’m told they will be posting this recording on their Website soon - http://www.wepeeps.org/index.html. Please feel free to check out this recording and come to your own conclusions about this meeting.

Regardless of their demeanor, the presence of the SMEs that Mayor Leavitt had join him for the WTP “Listening Session” helped me to start getting a better idea of where the disconnect is between government officials, who seem to be hell-bent on the present CRC scheme and a significant portion of the community, whose attitude is, “This scheme does not map to what we want or need.” And, if I’m right about the source of this disconnect, I’d like to offer some suggestions on steps to take to move in the direction of resolving this disconnect.

As is most often the case, what SMEs present can be “down in the weeds.” Once dialogue is initiated at that level, naturally, it will tend to remain “down in the weeds.” Though I’m not a SME and it wouldn’t be appropriate for me to try to participate in their “down in the weeds” dialogue, listening to it gave me the opportunity to observe that the disconnect on this topic isn’t really at that level. It remains at a much higher level … a level where non-SMEs, like Mayor Leavitt and folks like myself still need to connect before handing the matter over to the SMEs. With that in mind, I thought it could be helpful to take a second look at some of the views Mayor Leavitt expressed at this event and contrast them with my own.

The first views I want to revisit are personal ones. Mayor Leavitt pointed out that he moved to Vancouver in 1980 when his family moved here from Yakima. His primary purpose in bringing this up was to point out that he has found Vancouver “a great place to live” and wanting to maintain that reality is a key to why he “strives to make decisions that are in the best interest of the community.” By contrast, my Wife and I moved to Vancouver more recently … in 2005. However, we did so without having a close friend or family member living here. We chose to move here because we too saw it as “a great place to live” and we want to do what we can to help keep it that way. My point here is that I genuinely believe, at this high level, Mayor Leavitt and I are on the same wavelength.

However, I did notice that Mayor Leavitt’s views and mine began to diverge noticeably when the level of observations dropped down to those specifically related to the CRC Project. To illustrate this, here are a few of Mayor Leavitt’s related views, contrasted with mine:

Leavitt - The I-5 Bridge should have been replaced long ago.

GW - I understand that the present I-5 Bridge has its shortcomings and it won’t always meet the needs of our community. It seems to be meeting today’s needs though. It’s not like you hear reports of parts of the bridge falling off into the Columbia River or that it has anything to do with the present challenges in the very down local economy.

Leavitt – The CRC discussion has been going on for the better part of two decades. There’s been a lot of public outreach on this topic. We’re now in the 11th hour of this project.

GW - How is it that I and a significant number of others in our community have the sense that we haven’t been engaged with on this topic, if the CRC discussion has been going on so long, with “a lot of public outreach”? Why is it that, while making a show of “listening”, elected officials and bureaucrats predominant efforts seem to be aimed at keeping the public from officially expressing their views through elected officials or through voting initiatives? Considering the significance of this, admittedly, important project; shouldn’t this be done before determining that we’re at the “11th hour” and cramming a boondoggle that includes every imaginable bridge-feature down the throat of the public?

Leavitt - Folks on other side of the river won’t allow another bridge beyond the CRC Project.

GW - What?! Oregon is a sovereign State but it’s not a foreign country. If they really believe this sort of extortion is appropriate, in order to force us to have the bridge project they want us to have, wouldn’t it be just as appropriate for WA to install toll booths just for Northbound vehicles with Oregon license plates that want access to WA, Canada and AK?

Leavitt – We need to act now before we lose the Federal money available for this and while President Obama has this project on his radar.

GW – Again, I say “What?!” “The Federal money” comes from us. Why should our taking the time to assure that our money is spent on what we need and want have anything to do with whether or not our money is available to us?

Of course, the contrasting views above do not represent an exhaustive list. But I believe that the items listed are typical of the disconnects between the opposing sides on this topic and I do believe that the overall disconnect that continues to bog down this project remains at this level. With that in mind, here are some ideas on appropriate steps that could be taken, in order to move forward from here:

In my testimony at the CRC “Listening Session”, I stated, “You can’t ‘unscramble’ an egg.” My point with this allegory was that I didn’t expect the CRC to undo the work they’ve already done or to un-spend the money they’ve already spent. However, I did urge them to “stop throwing in more eggs and stop scrambling them” until the public is fully engaged on what they want and what is needed. So, my suggestion for Step #1 here is to simply put the brakes on this project until the above-mentioned disconnect is resolved.

Switching metaphors, instead of trying to “unscramble an egg”, I suggest taking the “peeling back the onion” approach to this project. In other words, deal with this matter, layer by layer, along lines like these:

Use both traditional and new media to educate the interested public on each major issue. Then, using the same tools, determine how that public sees the need, as well as what they want, on each of these issues. Where there seems to be consensus, close the issue and move on.

For issues where predominant consensus isn’t clear, schedule real listening sessions and/or voting initiatives. Here too, when this process produces consensus on an issue, close it and move on.

Using this sort of approach, as Step #2 will eventually allow us to arrive at a real 11th hour, not an artificial one.

I know this seems like an overly simple approach to addressing a major disconnect about a $3.6 Billion project. However, it does appear to me that, somehow along the way, some simple basic high-level understandings were not achieved before the project moved along, getting way “down in the weeds”, to a point where no one seems to see a way out without a result being forced on one side or the other. I, also, recognize that, even if it makes sense to many, it may not be realistic to expect my suggested approach to be taken by all the governmental entities involved. My hope is that this approach will, at least, be adopted by the City of Vancouver, with Mayor Tim Leavitt as its Champion. Even if this ended up meaning that Vancouver was the “lone voice in the wilderness”, with a position on this project that opposed the position of every other governmental entity involved, Tim Leavitt could hold his head high while continuing as Mayor and afterwards, knowing that taking this stand provides the strongest affirmation of his commitment to “(strive) to make decisions that are in the best interest of (our) community.”

Comments

A Bridge too far Removed from Reality


Submitted by Mike M Boyer on Sat, 2011-03-19 11:15.

+3

+-Since Oregon will NOT tolerate a third bridge it must be that our current Interstate bridge will have to be demolished before construction on the Pie-In-The-Sky bridge can begin.







When I build myself a newer and better house I do not demolish my old one. I sell it or rent it out.







The Folly of the Light Rail Mafia never ceases to amaze me.

What I wanted to know and


Submitted by judyinwash on Mon, 2011-03-21 05:50.

0

+-What I wanted to know and didn’t hear – what were the factors that changed between 1999 and 2006 – when light rail was written into their results, but not before. Why WON'T Portland let us build other bridges? Why work JUST on the I-5 bridge?







I heard on the radio yesterday there was a poll taken in Oregon and 60% want the new bridge. Why didn’t they poll Clark County who will be most affected by it?







And what happens when the fiat system (federal reserve notes) are only worth 1 cent on the dollar? Can we get our money back if they can’t finish it?







I'm looking into the possibility of working from home for the company I work for in Portland. I already pay almost $200/month just for parking! I can't afford another $100/month just to travel the bridge!







I'm so angry about this whole thing and NO ONE will listen!

Saturday, June 6, 2009

Portland’s Whuffie Trail Blazers


If you’re checking this article to see what I’m implying about Portland’s NBA team, the Trail Blazers, you’re going to be disappointed. This isn’t about basketball; it’s about a remarkable quality I’ve discovered in the Portland (PDX) business culture. It falls under a category trend setters in New Media Marketing are calling Whuffie. With the “remarkable quality” I mentioned, PDX has become quite a trend setter, itself, with Whuffie – i.e., Whuffie Trail Blazers.


Before going on, for those of you who’ve never heard of Whuffie (I heard it for the first time, myself, just over two weeks ago, through my friend, Janet Lee Johnson), let me tell you what it is, if I haven’t lost you already. In short, Whuffie is sort of the net worth a person or group builds up in Social Capital. The word “Whuffie” actually comes from a Sci-Fi book entitled “Down and Out in the Magic Kingdom”, by Cory Doctorow. Credit for the application of the word “Whuffie” to Social Capital seems to go to Tara Hunt, the Author of a book entitled “The Whuffie Factor”. For a more in depth understanding of Whuffie, check out Tara’s blog post entitled “You can’t eat Whuffie (but it’s getting harder to eat without it)”.

With all that said, my purpose with this article isn’t to educate you about Whuffie. It’s to give PDX kudos for its “Whuffie Factor” and to encourage Sales people and Sales organizations to be mindful of building their net worth in this regard.

First, let me tell you a bit about my discovery of PDX’s “Whuffie Factor”. When we relocated to PDX, from Southern California, four years ago, I discovered several traits of the PDX business community and its culture, that were different than I had anticipated. One of these aspects was the PDX employment base. It wasn’t as strong as I had expected and of course, as the once bustling streets of downtown PDX have taken on more of a look of a ghost town, that’s become an even more significant factor.

However, the most significant difference I found in the PDX marketplace, versus what I had expected, was the importance of a good network of local business contacts. I started coming into PDX on business in the mid 1980s and I thought I had an understanding of the business community when we decided to move here. I discovered that I was wrong and that having a good network of local business contacts was critical. At first, I was a bit anxious about recognizing my lack in this regard. In addition to surprises in the business community, I was also taken aback by realities I found in PDX in general that didn’t match up well with several of my most important personal beliefs. Especially since I’m pretty transparent about my beliefs, I was concerned that the business community might spurn me and keep me from building the needed network of business connections. I’m thankful to say that I was wrong about that too. It’s not uncommon to hear the PDX marketplace described as being provincial. That’s true to some degree but mostly it’s true with the positive characteristics of “provincial”. If you’re willing to be a member of the PDX business community who looks out for its other members and the health of the business community in general, PDX will not only welcome you as a member, it will help you to become one. In general, that is the “Whuffie Factor” I discovered in PDX.

The specifics Tara Hunt uses to define Whuffie include:

Do well by doing good.

Think Customer-centrically.

Help others go further.

Spread love.

Value something bigger.

That sounds significantly different from the clichéd business/Sales model of WIIFM (What’s In It For Me), doesn’t it? At first, I thought that Whuffie might be WIIFM’s selfless, diametric opposite. But, though it is somewhat opposite, it isn’t selfless. In fact I think it’s fair to say that Whuffie turns out to be an extension of WIIFM, with Whuffie as a vehicle for securing WIIFM. But, if I’m right, it at least gets you out of the mode of exclusively considering WIIFM by first getting you involved in WIIFO (What’s In It For Others). Regardless of what you call it and I’m fine with calling it Whuffie, I’m thankful for it. It’s the common ground PDX made available for me to connect and become a part.

So, hats off to PDX for nurturing this remarkable quality. I’ve been a part of two other major business communities and I’ve had the opportunity to observe countless business communities throughout the northern hemisphere. In this regard, PDX stands head and shoulders above any other marketplace I’ve known. I’m pleased, then, to be a part of it and to proudly say, “I am one of Portland’s Whuffie Trail Blazers.”

With that in mind, I want to close by encouraging you to be mindful of Whuffie for yourself, as a Sales person and for your Sales organization. Tara Hunt says that with Whuffie, “The more you give away, the more you get.” I can’t think of a better attitude for you to take in engaging with your business community.

Comments
 
sharrypdx Says:


June 6, 2009 at 4:28 pm edit

Welcome to the community Gary. You are a VALUABLE asset . . . conservative opinions and all!



Sean Harry

Anne B Says:


June 7, 2009 at 7:41 pm edit

To really understand the power of Whuffie in building your business, I recommend reading Tara Hunt’s “Whuffie Factor”.



I agree – Pdx is a welcoming community if you are ready to put in before you take out!

Tuesday, December 2, 2008

“New School” Cold Calling

Not long ago, I saw an article entitled “Why Cold Calling Is Dead”. Around the same time, I came across a another article entitled “10 Things I Love About Cold Calling”. As I was considering these opposing points of view, a local business contact sent me a note saying that he was working on his Sales Organization’s Funnel Management and that he would appreciate me addressing that topic on this blog. Considering that, if Cold Calling fits in with Funnel (Pipeline) Management, it fits in at the top or beginning, in the Prospecting and Qualifying phase, I thought I should examine its viability.


In assessing “Why Cold Calling Is Dead”, I found that the main point was, “Our world of selling is closed off from other areas of business that continue to adopt and embrace new, efficient ideas.” It reminded me of a company I did some work for a few years back that sells software and services to correctional organizations. Their “sweet spot” was County Jails. This business had emerged from a company that was founded as a vending business, coming out of WWII. Believe it or not, I found that the present day company was continuing to have their Sales force work as though they were working a vending route – i.e. the Sales person spent their days driving from County Seat to County Seat, Cold Calling each County’s Sheriff or Jail Manager. Obviously, this is a great example of an organization that needed to “embrace new, efficient ideas”.

Although my experience supports the main point of “Cold Calling Is Dead”, as I considered the reasoning of “10 Things I Love About Cold Calling!”, there seemed to be a disconnect – i.e. each of these “10 Things” seemed legitimate. There was also that troubling Funnel Management consideration … If Cold Calling doesn’t fit in with Prospecting and Qualifying anymore, what does? So, to resolve this dilemna, I thought it might be productive to contrast my view of Cold Calling in the formative days of my Sales career with my current approach.

If you’ve visited this blog before, you may recall an earlier posting entitled “The ‘Tech-Savvy’ Sales Organization”. There I mentioned “Smoke Stacking”, the Cold Calling technique included in my initial training, in my first Sales territory, in the Midwest. “Smoke Stacking” is another great example of the need to “embrace new, efficient ideas”. However, I don’t go “Smoke Stacking” anymore and yet I do find myself regularly doing what I consider to be “Cold Calling”. So, where’s the disconnect?

Perhaps the disconnect is that, while the author of “Cold Calling Is Dead” is correct with their main point, they’re making the mistake of “throwing out the baby with the bath water”. I think its just semantics though. For me, the lesson isn’t that Cold Calling should be “laid to rest”. Like many other “Old School” techniques, it just needs to be applied differently, to fit in with the realities of the “New School”. In this reality, its something I do almost daily. And I teach it to others, encouraging them to look at “Cold Calling” as an exciting “adventure”, rather than letting it be a source of anxiety. But, I don’t teach “Smoke Stacking”. Instead, I teach appropriate ways to use the phone, email, networking events and especially, social media as ways to connect with new Prospects.

I guess it turns out that I sort of agreed with both the articles I mentioned at the outset. In as much as it pertains to “Old School” application, I agree, “Cold Calling Is Dead”. But, given a “New School” approach, I also agree that there are at least “10 Things I Love About Cold Calling!”

How about you? What are your views on Cold Calling? Please pass them along and share them with us.