The Pride and Prejudice of Sales

If your business life has involved having the word “Sales” on your business card, you’ve probably had an experience like this:

You’re at a social function, you meet someone and they ask the most common question in that circumstance … “What do you do?” Your response includes the word “Sales” and you, literally, see the other person’s face go slack. As this happens, you know that your new acquaintance is envisioning some huckster, in white buck shoes, palming off some old rattle trap to some rube in a used car lot.

Of course, as a Sales Professional, I’m perturbed by this Prejudice and when I can, I try to dispel it through education. However, I’ve found that this isn’t just an occasional, individual bias. It seems to be systemic in our culture. Since I only minored in Psychology in college, I can’t be sure but I think the fact that I too connect with the imagined “huckster in white bucks”, affirms my view.

So, what is a Sales Professional to do about this? I suppose becoming an evangelist, marching onward to “fix” this wrong-headed notion, is an option. What I do and what I recommend is to take the flip-side of this weakness (Prejudice) and make it a strength (Pride). In fact, I think this is one of the most important foundational steps you can take for yourself, as a Sales Professional and for your Sales Organization.

There is a legitimacy to the Sales function in business. It isn’t “palming off.” That is hucksterism. The legitimate process, in very abbreviated terms, goes something like this:

Learning a Prospects challenges, from their perspective.

Understanding what you can offer to meet those challenges.

Communicating the value of that offer to the Prospect.

As a Consultative Sales Professional, the process is typically far more complex and requires many well-honed skills. And its this that I get “on fire” about. Its where I find the flip-side to Prejudice … its where I find the Pride of being a Sales Professional. For me, having that foundational Pride has been pivotal to my success. And, it has been integral to my work, as a Sales Leader, in developing others.

Over time, some aspects of the Sales role change. Presently, we’re seeing this as the result of telemarketing, inside sales, eCommerce, etc. Regardless, I believe it will remain true that any Sales Person or Sales Organization instilled with Pride in the Sales Profession will greatly outperform one that does not have this foundational characteristic. My recommendation is that you make it a regular touch-point in your personal development strategy and that of your Sales Organization.

Do you agree? If so, please share your ideas on the most effective ways you’ve found to do this.

Comments








Nick Moreno Says:











September 27, 2008 at 3:49 pm edit









100% Agree!









Thanks Gary!









I think this is why we use the word “Professional” so often… Professional Sales Career, Professional Sales Training, Professional Sales Rep. Ever hear of a “Professional” Lawyer?









Nice read!









Nick